Role Description

The Vice President of Marketing Design serves as Ascend SFU’s lead creative, responsible for visually bringing the chapter’s brand and campaigns to life. This includes designing high-quality graphics and visual assets that reflect the organization’s mission and marketing goals. The role focuses on developing and maintaining a cohesive brand identity while overseeing the final design of materials such as social media content, event posters, and chapter merchandise (e.g., the annual team hoodie). A strong sense of creativity, brand consistency, and visual storytelling is essential. The VP of Marketing Design collaborates with the VP of Marketing Strategy and the executive team to deliver impactful marketing initiatives. They also lead the design team, ensuring collaboration and consistency in brand identity throughout the year.

Responsibilities:

• Create engaging graphics and visual content for digital platforms such as Instagram, LinkedIn, and newsletters

• Design promotional materials for events, campaigns, and chapter-wide initiatives

• Ensure visual brand consistency across all marketing and communication assets

• Collaborate with the Marketing and Events teams to deliver high-impact visuals that align with campaign goals

• Assist in developing and executing campaign themes, visual strategies, and creative direction

• Adapt designs for various formats, sizes, and platforms while maintaining brand integrity

• Support content brainstorming and contribute creative ideas to elevate campaign impact

• Oversee the maintenance and visual upkeep of the Ascend SFU website to ensure a cohesive user experience

• Ensure timely delivery of all design materials and meet project deadlines

• Lead a team of marketing design members, providing support, guidance, and clear delegation of tasks to maintain effective workflow

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Required Skills:

• Clear and professional communication skills with the ability to incorporate feedback into design revisions

• Excellent time management skills and adaptability in fast-paced environments

• High attention to detail and a strong sense of visual consistency, layout, and typography

• Ability to collaborate and contribute within a team-oriented setting

• Proficiency with design tools such as Adobe Creative Suite (Photoshop, Illustrator) and Figma

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Time Commitment: 5 - 10 hours per week (subject to change based on the season)