Vice President of Marketing Strategy
Role Description
The Vice President of Marketing Strategy is responsible for driving the overall marketing vision and presence of Ascend SFU. This includes crafting a cohesive brand identity, increasing the chapter’s visibility, and fostering meaningful engagement with the student community. The role involves developing effective promotional strategies, overseeing content creation across platforms, and ensuring consistent communication of the organization’s mission. A strong sense of creativity, strategic thinking, and attention to detail is essential. The Vice President will also guide and support a team, helping coordinate efforts to deliver impactful and well-executed marketing initiatives throughout the year.
Responsibilities:
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Develop and implement a year-long marketing strategy that aligns with Ascend SFU’s mission and goals
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Oversee the creation and distribution of marketing content across various platforms (e.g. Instagram, LinkedIn, newsletters)
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Establish and manage a structured marketing timeline for campaigns, events, and outreach initiatives
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Review and analyze data from past campaigns to assess performance and engagement
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Use insights from data to inform marketing plans and adjust strategies as needed
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Collaborate with other executive team members to align marketing efforts with chapter-wide initiatives
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Ensure consistent branding and messaging in all promotional materials
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Identify opportunities for community engagement and brand partnerships to expand reach
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Lead a team of marketing strategy members, providing support, guidance, and clear delegation of tasks to maintain effective workflow
Required Skills:
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Proven leadership and team management skills to guide finance members effectively
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Clear and professional communication skills, both written and verbal
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Creative mindset with a strategic approach to content development and branding
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Excellent time management skills and adaptability in fast-paced environments
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High attention to detail and a strong sense of visual consistency
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Ability to collaborate and contribute within a team-oriented setting
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Proficiency in design tools such as Adobe Photoshop, Canva, or Figma is an asset
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Time Commitment: 5 - 10 hours per week (subject to change based on the season)